At this point, most of the top brands have Google+ brand pages, but only a fraction of them are getting many visitors, according to two research firms.
BrightEdge found that 77 of the top 100 brands (as determined by Millward Brown’s Top 100 Most Valuable Global Brands 2011 list) now have G+ pages. In comparison, 93 of the top 100 have Facebook Pages. The total number of followers for those 77 brands is now 222,000 vs. 147,000 when BrightEdge took its first survey of G+ brand pages last month.
Meanwhile, Simply Measured, which looked at the Interbrand Top 100 Brands, found 61 had Google+ brand pages. However, only 13 of those top brands had followings of 5,000 or more, according to the researcher.
Among the standouts tracked by both: Starbucks quadrupled its followers over the past month while H&M and Pepsi each surpassed the 20,000 follower mark. Once again, Google had the most-followed brand page on Google+ with more than 100,000. (Simply Measured excluded Google’s brand page from results, arguing that it skewed the data.)
imply Measured provided a deeper dive into brand activity on Google+ below:
Biggest Share
H&M, Burberry, Dell and Amazon are among those with the most-followed (non-Google) brand pages on G+.
Top Posters
Ferrari posted the most on its Google+ page, according to Simply Measured.
Average Engagement by Post
Videos do best.
Page Adoption Overview
Of the top 100, 61 have a G+ brand page, but only 13 have more than 5,000 followers.
Activations by Date
Early November saw the biggest spike.
Brand Posts by Type
Photos are favorites.
Engagement by Day
Wednesday is the big engagement day.
Engagement by Hour
Mornings see the biggest spike.
No comments:
Post a Comment