Social Media
- Best Social Network: Facebook
- Up-and-Coming Social Media Service: Crowdtap
- Must-Follow Actor or Actress on Social Media: Dwayne ‘The Rock’ Johnson
- Must-Follow Musician or Band on Social Media: Super Junior
- Must-Follow Athlete on Social Media: John Cena
- Must-Follow Media Personality on Social Media: Ellen DeGeneres
- Must-Follow Business Personality on Social Media: Bill Gates
- Must-Follow Non-Profit on Social Media: The Trevor Project
- Must-Follow Politician on Social Media: Barack Obama
Technology
- Best Smartphone: iPhone 4S
- Best Mobile Game: Super Junior Shake
- Most Useful Mobile App: imo Instant Messenger
- Most Innovative Mobile App: Vlingo
- Most Useful Tablet-Based App: Flipboard
- Best New Gadget: iPad 2
Business
- Viral Campaign of the Year: NOH8 Campaign
- Most Innovative Use of Social Media for Marketing: Coke
- Must-Follow Brand on Social Media: WWE
- Best Branded Mobile App: Domino’s Pizza
- Best Social Good Cause Campaign: Be A Star
- Digital Company of the Year: WWE
- Breakout Startup of the Year: Get Glue
Entertainment
- Game of the Year: WWE ’12
- Viral Video of the Year: “Mr. Simple” by Super Junior
- Best Music Service or App: Spotify
- Best Online Video Streaming Service or App: YouTube
- Most Social TV Show: MTV Roadies
- Best Social Movie Campaign: Harry Potter and the Deathly Hallows – Part 2
